Beyond perception,
Nathalie Séguin Marketing
What do you see in this logo? A hexagon? An umbrella? A cube? An arrangement of triangles?
The important thing is not what it really is, but what you see in it. “Perceptions are reality.” What matters is to translate this information effectively to better reach consumers, meet their needs and promote the brand or product.
This is what Nathalie Séguin Marketing offers with her analytical capacities and her desire to transform consumer information into added value for her customers. This is what has allowed her to make her mark in the research community for over 20 years and is the essence of her work as a consultant.
Profile
Expertise
- Consultant in marketing research for more than 20 years
- A network of partners across Canada to provide a turnkey service
- M.Sc. in marketing from the Université de Sherbrooke (1996)
- Knowledge of SPSS, SAS and R statistical software
Services
Key Performance indicators (KPI)
- Brand Health – Awareness, image, recommendation
- Awareness, trial and usage (ATU)
- Satisfaction – Measuring satisfaction and identifying priorities for improvement
Marketing Strategies
- U&A (Usages and attitudes) – Market understandingché
- Segmentation – Understanding the market, identifying priority and/or niche segments
- Branding and Positioning
- Testing new concepts/products – Potentials, needs and irritants, impediments and motivations
- Impact of strategies on the brand and competition – Measurement of the effectiveness of strategies and impact on brand usage as well as comparison with competition
Communication, promotion and advertising
- Assessment of CRM programs – Satisfaction and impact on consumer behavior
- Packaging testing
- Testing of advertising/marketing claims
- Website assessment
Nathalie Séguin
514-862-5333
2236, rue Guérin, St-Lazare (Québec) J7T 3K3